The iPhone 17 Series Officially Unveiled: A Spectacular Redesign, Performance Leap, and New Colors
In the early hours of September 10, 2025 (Vietnam time), Apple officially lifted the curtain on the highly anticipated iPhone 17 generation at its special "Awe Dropping" event. True to the rumors, this year's lineup delivers a true revolution with four impressive variants: the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. This marks the end of the Plus series and ushers in a new era for Apple's smartphone portfolio.
More than just an annual upgrade, the iPhone 17 series is a statement of innovation, featuring a completely refreshed design, boundary-pushing performance with the A19 Pro chip, a stylish new color palette, and groundbreaking features making their debut.
Redesigned Chassis: The Return of Aluminum and Superior Durability
Apple has injected fresh life into the design of the iPhone 17 Pro and Pro Max by returning to the use of high-grade aluminum instead of titanium, offering a grip that is both premium and reassuringly solid.
Another notable highlight is the introduction of the iPhone 17 Air version, which replaces the Plus model. This is an ultra-thin and lightweight iPhone, promising to capture the attention of users who prioritize elegance and portability.
In terms of durability, Apple continues to raise the standard by equipping Ceramic Shield 2 not just on the front, but for the first time, on the back of the Pro models as well, providing up to 3 times better scratch resistance.
Detailed Technical Specifications: The Era of Speed and Intelligence
Feature |
iPhone 17 & 17 Air |
iPhone 17 Pro & 17 Pro Max |
Processor |
A19 Bionic Chip |
A19 Pro Chip |
RAM |
Significant upgrade |
12 GB |
Display |
Larger size, ProMotion support |
Super Retina XDR with ProMotion |
Internal Storage |
Starting from 256GB |
256GB, 512GB, 1TB, 2TB |
Camera |
Improved Dual-Camera System |
Upgraded Professional Triple-Camera System |
Battery |
Improved battery life |
Supports Reverse Wireless Charging |
Operating System |
iOS 26 |
iOS 26 |
Peak Performance: The iPhone 17 Pro and 17 Pro Max duo are equipped with the ultra-powerful A19 Pro chip, combined with 12GB of RAM, delivering unprecedented performance in graphics processing and AI tasks. Meanwhile, the iPhone 17 Air is expected to use a version of the A19 Pro chip with a fine-tuned GPU performance.
Exceptional Display: The standard iPhone 17 model this year has received a welcome upgrade to a 6.3-inch display and integrates ProMotion technology, offering an ultra-smooth scrolling experience previously exclusive to the Pro line.
Battery and Charging: For the first time, reverse wireless charging has been included on the iPhone 17 Pro and Pro Max, allowing users to use their phone to charge other devices like AirPods or Apple Watch.
Modern and Diverse Color Palette
This year, Apple continues to offer a range of eye-catching color options to suit every personality:
iPhone 17 and 17 Air: Includes five vibrant colors: Black, Lavender, Mist Blue, Sage, and White.
iPhone 17 Pro and 17 Pro Max: Luxurious and premium with three new color options: Deep Blue, Cosmic Orange, and Silver.
Availability and Expected Pricing
The iPhone 17 series officially became available for pre-order starting September 12 and will hit store shelves on September 19, 2025.
The expected starting prices have also been announced, with the iPhone 17 Pro starting at $1099 and the top-tier iPhone 17 Pro Max starting from $1199.
With comprehensive improvements across design, performance, and useful features, the iPhone 17 series is undoubtedly poised to ignite another fervor in the tech market, cementing Apple's leading position in the premium smartphone segment.
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